Increase your websites & Keywords page rank

There are some steps:
1. Content is key. High quality content, which helps readers is a must.
2. Make it searchable. Submit your website to various web directories and reference sites.
3. Talk about your website with everyone, on and off line.
4. Send out newsletters.
5. Provide RSS.
6. Exchange links with high quality websites.
7. Provide motivation for high quality websites to link with you.
8. Check out websites that requests link-back before you link to them.
9. Get the press to write about your website. Contact journalists. Talk to them. Get them to write about your site.
10. Keep your website alive.

11. Give away free contents.
12. Translate your website into other languages.
13. Search google for your website.
14. Finally, avoid black-hat methods of improving your rank.

You need to do following link building methods to increase page rank of website:

1. Social Bookmarking
2. Directory Submission
3. Search Engine Submission
4. RSS Feed Submission
5. Forum Posting & Commenting
6. Blog Posting and Commenting
7. Press Release Submission
8. One-way Link Building
9. Social Networking Submission
10. Podcast Posting
11. Atom Posting
12. Classified Ads Posting
13. Video Posting
14. Article Submission etc are off-page seo.

Improve Keyword Rankings

Some basic SEO techniques to improve keyword rankings.


On-Site:
1) Try to make the best use of the 1 or 2 keyword (relevant to the page) at the beginning of Page Title, within meta description and meta keywords.
2) Use the important keyword in H1 tag. Use the same keyword or related keyword within other H2, H3 and other heading tags.
3) Maintain the targeted keyword density between 3-5 % including the use of related synonyms. Use anchor text link within the page. Use Bold, Italic and Underline to give importance to keywords.

Off-Page Activities:
Make the best use of Anchor text link during social networking, social bookmarking, directory submission, article submission, blog posting, blog commenting, forum posting, press release and other submission where ever applicable.

Having more Anchor Text links for a particular keyword will build a strong presence and so will improve the keyword rankings of your website in the SERP's.