Google has just brought Google Analytics to mobile applications, both Android and iOS-based, designed to give Search Engine Optimisation Experts and web developers greater visibility into their apps’ performance.
Called Mobile App Analytics, this latest Google free tool has been rolled out in beta form last just last week, Friday.
The reports are said to be designed to provide developers (and the brands they work for) data about the people who are using the apps, how they are being used and if that use is leading to purchases.
JiaJing Wang, product manager for the Google Analytics Team, says that though these data are already out there, they are not all in one place.
“You can get information in different places,” Wang says, “but you can’t engage from it and make a determination from it.”
